In-depth interviews and data analysis that tell the real story and reveal business opportunities
I've been freelancing since before it was cool—nearly seven years. In that time, I've written:
- Business-school case studies for the UC-Berkeley Haas School of Business and published by the Harvard Business Review
- Customer stories (case studies)
- White papers
- Website copy
- Trade and association publication articles
- B2B and B2C marketing content
I combine several strengths to deliver maximum value.
- Deep understanding of your business objectives
- The ability to clearly communicate complex information
- Storytelling that compels your readers to take the next step
I also have expertise in business strategy, copywriting, and quantitative and qualitative research skills so I can deliver content that has the depth and nuance you need. I especially love writing about sustainability, innovation, and strategy, and I leverage that enthusiasm to make working together not just pleasant but fun.
Customer interviews, competitor analysis, and content maps that transform marketing
B2B and B2C marketing content that engages readers, no matter how complex the topic
You save time because I turn in content that's clean, lively, and polished. You stop stressing because I ensure my work meets your objectives and engages your audience. And, most importantly, you forge a deeper connection with your audience, the lifeblood of your business.
I love working with clients on a long-term basis, getting to know what they need most, and continuously improving. Some of my clients include:
The Berkeley-Haas Case Series, which publishes cases for use in business schools. These are long-form (7,000+ words) instructional documents that involve multiple in-depth interviews with business leaders who are reinventing how we work. As a case writer, I work with faculty authors (the named authors on the cases) such as Henry Chesbrough, the father of open innovation, Sara Beckman, a leader in design-thinking, and Robert Strand, the executive director of the Berkeley-Haas Center for Responsible Business. The series has a publishing agreement with Harvard Business Review, and you can purchase the cases there.
Bay Area Business Writer & Communications Consultant | Sustainability | Strategy | Innovation | Elizabeth Whalen